What Is a Quality Website Design?

At a time when search engines are becoming more useful to every cyber citizen, it is not enough for your site to look great, be Flash-enabled, and have heavy graphics. After all, what is the use of having all these if no one will ever find them, right? Therefore, without sacrificing the large amount of traffic going into your website, it is great to strike a balance between design and optimisation, two of the most important aspects in the development process.

Here are a few aspects to consider so as not to compromise appearance and usability:

Text vs Images

The addition of creative elements is something that some owners leave to designers. Thus, website promotion is often inhibited by large Flash files and graphics, not realising that plenty of content that are enriched with relevant keywords equally matters in search engine rankings.

Navigation Menus

Usually consisting of Flash banners or JavaScript drop-down menus, these schemes can really help in creating visually pleasing and unique website design. However, take note that these are also double-edged swords. These same elements can also make it hard, or even impossible, for search engines to index the content of the site, thus limiting exposure. To address this, consider using CSS formatting and/or standard rollovers instead. Also, try to have text-based links at the bottom of your pages or offer a sitemap for your visitors' convenience.

Flash vs. HTML

While either of these can be a pain in optimisation, it is possible to mix them to have a more search-engine-friendly website that will offer rich media and more convenience. The trick is to create separate pages, one in the first format and another in the next.

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